You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. “Times are certainly changing in the funeral industry,” said Charlie Kanet of Kanet Advertising. [...]

Solution On: Marketing If you ask ten people to define the phrase “social media” chances are you will get at least eight totally different definitions. That’s how much confusion there is on this topic! Some think it is just for kids, since they see their own children using these platforms every day. Well, if as [...]

Solution On: Marketing In the last issue of Funeral Business Advisor, I wrote about how the funeral consumer is changing. Changing what they want, changing how they view funerals, changing what they expect of us as funeral professionals and changing what they changed before. Is all this change giving you a headache, yet?  It has [...]

Solution On: Marketing Who remembers the 60s? That was a kinder simpler time where you and your family probably lived in or above your funeral home. Your father could also have run the ambulance service in town or made and sold furniture, everyone went to church on Saturdays and Sunday wearing a suit and tie [...]

It is no secret that death-care is a male dominated industry. That 65-75 percent of people doing the shopping around for death-care service providers are women is no secret either. There is a secret that eludes most death-care providers.  That secret has everything to with how a few businesses win a higher percentage of the [...]

A part of improving any business is staying up to date with technological advances. Astonishingly, with all the talk in personalization in the funeral industry, one aspect that has been largely ignored is the lobby directory or lobby signage. The technology has stayed the same for decades; impersonal and unattractive. With a digital lobby directory, [...]