Cover Feature: Redefining Personalization
Personalization; the word itself is being overused by our industry to the point of meaninglessness. The apathetic and indifferent will dismiss it as a passing fad or worse, slap together almost anything under the guise of “personalization.”
The genuinely inspired among us find ways to associate with products and companies whose own personal creed and philosophy dictate that absolutely nothing but the finest should be offered to a family. The freshest florist, the newest livery, or the finest video tribute: all of these are valid ways to provide excellence to your clients. But, long after the flowers have wilted and the limousine ride is forgotten you must ask yourself “What tangible item does thefamily have to reconnect with this experience we have so carefully crafted for them?”
The perfect item for this TV generation is a powerful, memorable, professionally done video tribute. Now the question is this – how does one ensure that you are getting exactly that… powerful and memorable? There are a lot of options out there. Not all of them are created equally. The difference between a moving, unique and professionally done video tribute and a glorified slideshowgenerated by computer is vast. The impact that they can have on family members will vary wildly, too. As the leader in video tribute production, Memories By Design doesn’t just use the word personalization in their ads; it is the very core of their business. They truly are your Partners in Personalization.
Software doesn’t Care – People Care
An automated software program is designed to place pictures in a predetermined order and then apply random, mechanical zooms and pans. It doesn’t care; in fact it can’t care… it’s just software. People care; like the professionally trained video production editors at Memories By Design who breathe life into those pictures. These same professionals have only one goal in mind – making you look good by creating a product to maximize the positive impact for your client families. With automated software, the resulting product will never have the warmth, feeling or quality of the human touch.
Personalization; the word itself is being overused by our industry to the point of meaninglessness. The apathetic and indifferent will dismiss it as a passing fad or worse, slap together almost anything under the guise of “personalization.” Memories By Design has created a video tribute product with a refreshing approach to genuine personalization. Their comprehensively trained and talented staff is there to benefit YOU and their proven stability guarantees you consistent high quality, on-time delivery and smooth, effortless ordering and outstanding customer service.
The Personal Touch
The talented, creative and caring staff at Memories By Design provide a source of comfort for those suffering a loss and a source of value to the funeral home directors who serve them. They care enough to add that personal touch to every video they create. Their staff is well-educated, specially trained, experienced multi-media professionals. And just as funeral professionals care about the presentation of the families’ loved one, the MBD staff demonstrates consistently their concern and careful attention to the video presentation. They aren’t just on call; they are ALWAYS there and ready to serve 24 hours a day. For example, they recently received a frantic call from a funeral director whose internet went down two hours prior to a service. It was 4 am at MBD; however, that funeral director was able to speak immediately to a real person. The MBD tech asked if he had high-speed internet at home; which he did. The director went home and with MBD guidance was able to download the video to his laptop and play the video directly from the laptop at the service. MBD is prepared to handle multiple projects during a funeral home’s busiest times, while still delivering the same high-caliber professional product the industry has come to expect. They are completely free to focus 100% of their time and energy into creating a high-quality tribute so directors can focus on scheduling services, arranging flowers for visitations or taking care of that hearse that wouldn’t start this morning.
Professional Photo Restoration
Memories By Design specializes in photo restoration and enhancement. Each and every photo is professionally color corrected. They don’t believe in relying on some sort of “autocorrection;” that is simply not an option for them. Old, worn or torn photos are repaired, brightened and restored to their former glory. They have even created photos that never existed by taking separate images from different photographs and weaving them together seamlessly, as they did for the funeral service of a grandmother and her grandson. No picture existed of them together until the Memories By Design team worked their magic. The family was thrilled with this unexpected gift. They used the photo throughout the entire service. Each time they view the video, they remember the funeral home that went above and beyond to help them celebrate the lives of the ones they loved.
Captivating Musical Compositions
The talents of the Memories By Design staff do not simply end with the visual. In addition to their extensive music library, they also have a fully-staffed music studio that enables them to compose, arrange and create totally unique custom music for their tribute videos. The composition could be a soft and sweet lullaby for a precious child or an uplifting and soaring score for the proud military family. Not to mention that this music is guaranteed to be 100% legal and royalty free. The music industry is cracking down on unauthorized use of music and yes, funeral homes are getting sued and steep fines could await those violators who continue to take chances. That goes for any video that is played in your funeral home, no matter who was responsible for putting it together.
Stunning Cinematic Scenery
One of the stunning differences in the Memories by Design approach is their use of breathtaking original footage to add movement and life to the tribute. Themed scenery is interspersed with the family photos to enhance the visual experience and accentuate the storytelling purpose of the video. The production editors examine and arrange the photos to follow the natural life story of each individual, weaving the photos, music and footage with professional and appropriate zooms and pans to keep a smooth flowing visual and eliminating choppy transitions or awkward pauses.
Superior Quality Presentations
as individual as each person’s life From the sound quality and image clarity, to the thoughtful and seamless integration of family photos, Memories By Design creates a premium product, designed to be a treasured keepsake for the family and a lasting legacy of their loved one. A well-produced video tribute can enhance an already meaningful service for a family, and it provides them with a warm connection back to their experience. It also provides your firm with continued positive impressions for your families, their relatives and friends. The right kind of video tribute will be watched time and time again, with your firm name seen each and every time. No other video memorial product combines shared
memories; carefully restored photographs; reflective moments; beautifully soothing nature scenes; powerful and appropriate music, with personalized expressions of love like the creations of Memories By Design. This explains why more funeral professionals are choosing Memories By Design. Their excellent reputation in the industry continues to be as a company you can trust to provide you with a consistent high quality, personalized product that keep your families asking “How did they do that?”
Memories By Design is redefining personalization for their video tribute customers and the funeral industry as a whole.
