MKJ’S Seminar Speakers Explain How to Get the Most Out of Business in Challenging Times.

Largo, FL – MKJ Marketing will host an impressive line up of speaking authorities who will discuss how to make the most of your business in challenging times. The seminars will be held on February 8 – 11, 2010 at the Westin Riverfront Resort in Beaver Creek, CO and on March 8 – 11, 2010 at the Ritz-Carlton Beach Resort in Naples, FL. 

Ken Banks, retail marketing expert and renowned speaker will be the keynote presenter.

With over 30 years of retail marketing experience as the head of marketing for retail giants such as PetsMart, Circuit City, Eckerd Drugs and more, Ken’s expertise and dynamic motivational speaking abilities will provide funeral professionals with the tools on how to immediately strengthen their brand. Branding through staff and services will increase new business and strengthen loyalty from past client families.

Marilyn Jones Gould, President of MKJ Marketing states, “In such a challenging business environment, we understand how important it is to learn immediate, actionable tactics from our seminars. After this seminar, each participant will be able to apply the information learned to their business and overcome the economic hardship that most funeral homes and cemeteries are facing.”

In addition to Ken Banks, there will be six dynamic speakers including Dan Stevens, funeral business consultant with over 35 years experience in all phases of buying, operating, selling and consulting; David Nixon of Nixon Consulting specializing in funeral business accounting; Robert J. Prout, Funeral Director and Owner of Prout Funeral Home Inc., and leader in green funeral services; Troy Brake, Marketing Group Director of Batesville Casket Company and expert on research findings of imported caskets; Glenn Gould, CEO of MKJ Marketing and renowned funeral business market research analyst; and Marilyn Jones Gould, President of MKJ Marketing and sought after trainer and marketing expert for the death care profession. 

The speakers will cover topics such as:

-The impact of price guarantees on pre-need sales.

-Can pre-need be sold without freezing the price?

-Do casket imports improve profits?

-Do import fees compare to lower priced US caskets?

-What price point does lower prices overcome buying American?

-What’s the profitability of reception services?

-What’s the profitability of green funerals/natural burials?

-Selling memorialization as the cremation rate increases.

-Creating productive managers.

-Upgrading cremation sales.

-Ways to improve your website.

-PR programs that appeal to consumers.

MKJ Marketing is pleased to have two sponsors for the seminars – The Whitmore Group specializing in insurance and personal liability coverage for the funeral service profession and Meadow Hill Company, the producers of Thumbies® and Buddies® memorialization jewelry. For more information or to register for these seminars, visit www.mkjmarketing.com or telephone MKJ at 888-655-1566.