Testimonials

FBA Front Cover Testimonials

LIFE GEM  (FRONT COVER,  Sep/Oct  2009 Issue)
“We weren’t sure what to expect when we decided to use the Front Cover of Funeral Business Advisor, but we blown away with the response that we received.  To date, we have received signed approximately 380 funeral homes to our Partner Program due directly to the phone calls we have received.  Even more amazingly we are still receiving phone calls almost 6 months later.” – Rusty VandenBiesen, President, LifeGem.

FUNERAL HOME GIFTS (FRONT COVER, July/Aug 2009 Issue)
“In today’s tight economy, it is imperative that we spend our advertising dollars where we get the best results. Our decision to advertise with FBA was definitely the right choice. Our full page ad keeps the phones ringing constantly and we were overwhelmed with calls from our decision to utilize the front cover in our marketing mix. FBA gave us instant results and helped build our credibility in the marketplace. It seems everyone reads your publication and respects it as an industry leader.” -John Sparacino, Senior Vice President, Funeral Home Gifts.

AEGIS  (FRONT COVER, Jan/Feb 2009 Issue)
“The response we received from the front cover was exceptional.  We’ve always received good response from our ads, but the cover generated an exponentially much higher call volume.  At last count, we estimate that we have received approximately 120 calls and over 100 inquiries to our website.  This is enabled us to sign a large number of new partners to our program.”– Rick Kelner, President, Aegis.

VIDSTONE  (FRONT COVER, March/April 2007 Issue)
“I would like to thank you for allowing VIDSTONE to participate in your recent issue of Funeral Business Advisor. After the editorial and cover shot was published, VIDSTONE received hundreds of calls from funeral homes and cemeteries that wanted to be part of our provider network. The response was much greater than we anticipated, which as you know now, has led us to sign a 1 year advertising commitment with your company. Many prospective providers really felt that VIDSTONE was a solution to providing families with a new way of memorializing their loved ones. We recently advertised in your current issue of Funeral Business Advisor and again received a better than expected response from potential providers. You have a great publication that is innovative and brings current practices into light. Look forward to many years business with VIDSTONE.” – Sergio Aguirre, Founder and CEO, VIDSTONE LLC

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FBA Advertiser Testimonials

24 KARAT ROSE COMPANY
“We are very excited about the number of phone calls we have received from the ad & editorial we placed in the inaugural issue of Funeral Business Advisor (Fall 2006). We have received over 15 phone calls thus far and have had at least that many emails from readers contacting me directly from our website. My first call resulted in an initial $800 order, and that customer has signed an exclusive arrangement with me to buy my product for his area. My second order resulted in a $600 sale. My previous experience with advertising with a different funeral magazine was in August, and received “zero” phone calls. Funeral Business Advisor consulted with me on my ad design, and assigned a toll-free phone number at no cost so I could track the number of calls that my ad and editorial produced. Therefore, we are very pleased with our decision to advertise with FBA.” -Greg Greffin, Owner, 24 Karat Rose Company.

COOPER & ASSOCIATES
“Without question, Funeral Business Advisor is my firm’s leading source of new clients. Due to my articles and ads, I have been invited to speak at state education seminars. I receive phone calls and emails from funeral directors throughout the country, many of which are now clients. On more than one occasion, funeral directors who are non-clients had their CPA call and talk to me about funeral home accounting and tax issues. I have every intention of working with FBA in the future, and I look forward to their plans of expanding their services.” -Ronald H. Cooper, Principle, Cooper & Associates, CPA, LLC

GORIA CORPORATION
“I cannot begin to express enough how pleased I am with the reaction that we have received after our first advertising and editorial installment in the fall issue of Funeral Business Advisor. We have received over 30 phone calls, and countless emails about our products. We were able to accomplish two tasks: get our message about our burial vaults through advertisement and we were also able to offer some great advice about change. You see we were able to showcase and communicate all the advantages of using our burial vaults and we were able to provide a service of helping others by giving back through counsel given to us over the years. For this we are thankful of our relationship and association with the staff of the magazine.” -Pierre Goria, CEO, Goria Corporation.

FOREVER LOVED
“During my company’s ad promotion leading up to the NFDA convention in October, I chose the Funeral Business Advisor as one of my advertising partners. They suggested several options, including a company spotlight as a part of my campaign. I have to say that the response from the FBA was 25 to one over the other print media I used at about the same cost. I will continue to work with them for a long time.” -Joel Ragan, President, ForeverLoved

PICTURES IN MOTION
“Just a quick note to let you know how pleased I am with the response we have been receiving from our ad/editorial in your magazine. I can honestly say, that we have never experienced this kind of response with any of our other advertising. I have to chuckle when I think back about your guarantee of a minimum of 5 calls…..we got that in the first 3 days. The best thing is that the calls are from people who have done their research and are ready to move forward. Many of the calls are coming from southern and mid western parts of the country which we have never heard from before. Thanks again for the insight and I look forward to participating in future publications.” -Dirk Jaekal, President, Pictures in Motion.

PICTURE WEAVE
“We spend our advertising dollars very carefully. We are new to the industry, and my fellow vendors at NFDA ’08 all recommended your publication. I have to admit, I have been pleasantly surprised….actually, more like ‘overwhelmed’ with the response. The ad paid for itself the first day and continues to produce daily phone calls and orders almost two weeks later.  It’s time to sign a contract.” – John Sparacino, Senior Vice-President, Picture Weave

PRINZING MOTOR COACH
“It was very slow for the past 6 months, but since the ad that you designed & printed for us, business has picked up substantially. You did a great job on the ad, and your magazine reaches the clientele that we need to reach. Your magazine is so effective for us, that we have decided to continue running ads with each issue.” -Max Prinzing, Owner

REFLECTIONS COMMEMORATIVE PORTRAITS
“I just wanted to let you know how impressed we have been with the response we have gotten from our ads and editorials in the last two issues. We have received numerous inquiries about our products and extremely positive feedback on the editorials. It proved to us that not only are you publishing a top quality magazine, but that your subscribers are using this valuable resource to improve their service to their clients and enhance their bottom line.  Thank you for your diligence in providing practical, hands-on advice and information that is applicable to a diverse group of businesses within the industry.  We look forward to maintaining a long and profitable relationship with the Funeral Business Advisor!” - Elizabeth Puckett, Marketing Development Coordinator, Reflections Commemorative Portraits

SRS COMPUTING
“Funeral Business Advisor has always taken a sincere interest in helping us grow our enterprise. We have worked with other publications in the ten years since our company’s inception, and we’ve always enjoyed much more success when using FBA–usually over three times the amount of leads verses any other marketing vehicle. And FBA doesn’t simply generate a great quantity of leads; it’s the quality of business contacts coming through FBA that has really helped accelerate our growth. FBA’s readers are savvy leaders who are serious about improving their businesses. Being able to touch these likeminded clients has been a godsend for the growth of our endeavor. Funeral Business Advisor’s accommodating team assisted us in developing a two-page spread to coincide with the launch of our software product, and with the help of FBA, PROCession has become a household name in the business.” -Kimberly Simons, Owner

THE LAST QUILT COMPANY
“The Last Quilt Company has advertised in every major publication that addresses the funeral industry. From the inaugural issue we didn’t have to know when the magazine was out, our phone started ringing and didn’t stop for several days. We reached funeral directors that had never seen our ad before, when we had been advertising in the other magazines for the previous 12 months. To date, we have received over 30 phone calls.” -Marty Kovacs, Founder, The Last Quilt Company.

TIMBER VALLEY LOG CASKET COMPANY
“I have received 23 calls thus far, and 17 email requests because of the ad I placed with you guys. I have used direct mail before, and I spent more money and received fewer results than I have gotten from FBA Magazine. I have never advertised before in a national funeral publication, but I am amazed at how many people have read my article and congratulated me on it. I am very pleased with the number of inquiries I am getting, and continue to get.” -Bob Diercks, Owner, Timber Valley Log Casket Company.

TIMELESS SOFTWARE INC.
“We have received dozens of online download requests and phone calls already from our ad & editorial in Funeral Business Advisor. I have also received many emails from individuals that I do not know thanking me for the information in my editorial. We are extremely pleased with the results that we have received thus far and plan to advertise again in the future.” -Jason Ropchan, President, Timeless Software Inc.

US CREMATION
“I must tell you how delighted I am with the first issue of Funeral Business Advisor. Naturally, my first step was to view our ad. I was quite pleased with its appearance and impact. Even though we DID NOT write an editorial, we have still received positive comments from customers and an order for 3 urns which is indicative that our ad is having the desired effect. The articles are very informative and well written. I’ve learned a great deal from the editorials and am genuinely looking forward to the next issue. The text box that accompanies most of the editorials is a nice touch. The quotes catch the eye and entice the reader to read on. Another feature I appreciate is that contact information about the author is listed at the end of each editorial and in the supplier directory. It provides easy access to more information and encourages the reader to communicate.” Debby Gray, US Cremation.

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FBA Reader Testimonials

CHANDLER FUNERAL HOME / Caldwell, OH
“Keep up the great work I was shocked at the quality especially for the first issue. Really some of the best articles I have read about the industry in a long time. As funeral directors we have limited time so I liked that your articles were concise, informative, and limited to just 1 page each. I started my own business a few years ago and enjoy business building ideas.” -Bryan Chandler, Chandler Funeral Home.

CHATMAN FUNERAL HOME / Logan, WV
“I really enjoy this great magazine. I find the articles very useful and informative and I have bought several items listed in FBA. Please keep up the good work and I look forward to recieving my copy. “ -Todd Fields, Chatman Funeral Home.

HAYWORTH-MILLER FUNERAL HOME / Advance, NC
“Good magazine with useful articles. I look forward to receiving more issues. Thank you.” -Terry Hayworth, Hayworth-Miller Funeral Home.

ROSEBERRY FUNERAL HOME / Friendship, WI
“I thought your magazine was very interesting, it was packed with information that was useful – and I liked that it was unlike any other funeral publication out there.” -Jake Rose, Roseberry Funeral Home.

RUEBEL FUNERAL HOME / Little Rock, AK
“I was excited when the Funeral Business Advisor was sitting on my desk last week – I’m always excited to see a trade publication that really uses its space wisely. The Funeral Business Advisor is chock full of useful articles that offer solutions to most issues that face funeral service. Thank you, Thank you for the wonderful magazine. I look forward to more issues, more frequently!” -Jason Engler, Ruebel Funeral Home.

WATSON FUNERAL HOME / Wichita, KS
“I love your magazine. The articles are always fresh and are relevant to mu business. I try to keep up with new ideas for my business.  I get the other magazines, but I often look at YOUR advertisers because it  seems like you always have new products and ideas that I can use in my business.  The fact that it is free is very nice too.  Again, thank you for your efforts in producing a first rate magazine.” -Doug Watson, Watson Funeral Home.

WICHITA FALLS MORTICIAN SERVICE / Gainesville, TX
“I loved the publication. You should publish more than just quarterly. Thank you for being free and on top of that… informative.” -Les Scott, Wichita Falls Mortician Service.

WILSON & KRATZER FUNERAL HOME/ Richmond, CA
“Thank you for giving my free subscription. I enjoyed the magazine very much! The ideas presented helped me think outside the box and were worth reading. The article format was very nice as well, and based on helpful tips and industry ideas.” -Michael Fong, Wilson & Kratzer Funeral Home.

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